Consumer Packaged Goods Insights
Featured Insights
Article
Rescuing the decade: A dual agenda for the consumer goods industry
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The industry must rekindle growth when it’s scarce and reduce costs when a lot has been done. Leaders will take on more portfolio changes and capability builds than in past decades.
Fortune or fiction? The real value of a digital and AI transformation in CPG
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A new McKinsey analysis quantifies the impact that digital and AI can have on consumer goods businesses and where consumer-packaged-goods...
An update on US consumer sentiment: Consumer optimism rebounds—but for how long?
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A boost in optimism has translated into a greater willingness to spend. But consumers remain cautious. Here’s the latest...
An update on consumer sentiment in Asia-Pacific
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McKinsey’s latest ConsumerWise Survey finds consumers in the region reacting differently to ongoing economic uncertainty. Companies...
An update on European consumer sentiment: Steady spending over the summer
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Most European consumers remain wary about the economy in the third quarter, but their sentiment is improving slightly. Here’s...
Podcast
Collection
McKinsey on Consumer and Retail Podcast: Insights from experts on business and management
McKinsey experts discuss the latest trends and the most pressing challenges for leaders in the retail and consumer-goods industries. Hear about the immediate and longer-term moves that matter most for business success. Topics covered include strategy, technology, marketing, operations, and organization.
MORE INSIGHTS
Podcast
Portfolio and performance: Priorities for CPG leaders
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The consumer goods industry, once an investor darling, has underperformed in recent years. Companies can prioritize six actions...
Article
Understanding the price tag on decarbonization: How to offer net-zero products at low costs today
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Climate protection regulations and consumer expectations are resulting in new standards for consumer packaged goods (CPG) manufacturers...